experience

  • Reel/Contact
  • Experience
    • Client List
  • Marketing/Animation Videos
    • Animation/VFX
    • Marketing Videos
  • Radio
  • Dakota Fanning Short Film
  • Snorbert Pinata Video
    • The Evolution of Snorbert
  • Photography
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With over 20 years of production experience, I consider myself a diplomat, budget expert, creative production guru, and problem solver. Having worked as a copywriter, editor, camera operator, business manager, and producer has given me insight and experience beyond your average producer.

To summarize my background, I began my career as a television news editor and production assistant for ABC affiliated stations while concurrently working as Public Relations Director for a school for deaf children. Later, I moved into advertising as a Staff Copywriter/Producer mainly working on McDonald’s for Moroch Advertising in Dallas, TX.  

As a copywriter, I assisted in the development of television and radio scripts. As an editor, I occasionally edited and dubbed spots. Since many of the budgets were small, as a producer I took it upon myself to line-produce several spots.  This allowed the agency to shoot more commercials and to provide our clients with a better product while increasing agency profits. I was also responsible for estimates, contracts, talent residuals, talent negotiations, purchase orders, accounting reconciliation, and client required paperwork.

Eventually, I moved to Los Angeles where I increased my knowledge of production through a variety of freelance administrative jobs for Sony/Beachwood Services, Columbia TriStar Television, and the Academy Awards. I also co-produced a short film that launched the career of Dakota Fanning. Using our footage, Dakota landed an agent leading to her first major role in the film “I am Sam.”

Presently, I work as a freelance advertising agency producer in California and Texas on a variety of accounts including Chick-fil-A, Fiat, Metro PCS, Sprint Spanish, Comcast, Greyhound, Western Union, McDonald’s, Taco Bueno, and Universal Studios.
 
I am quite knowledgeable of media formats, union and non-union talent rates and negotiations, the ins and outs of AICP and AICE bids, and the technicalities of production equipment. I am experienced in various CODECs and compression programs.

As a producer, I have successfully managed many creative teams, their clients, production, and post teams on simultaneous projects. Having a creative background and business finesse, I not only manage your production, I provide creative input and quality control along with required management skills to smoothly handle client needs. I am skilled at stepping in when needed in all areas should it be writing, producing, presentation, or just keeping everyone happy and entertained when necessary.

If hired, you will discover I strive for an excellent experience and product on every production. I am known for my attention to detail along with bringing my projects in on time, on budget, and with just the right amount of vigor and panache.

Please feel free to call me at any time (as long as it is a reasonable hour) at 214-274-6045 should you need a producer, advice, or just good conversation. I’d love to hear about you now that you know about me. And thanks for reading this diatribe.

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  • Reel/Contact
  • Experience
    • Client List
  • Marketing/Animation Videos
    • Animation/VFX
    • Marketing Videos
  • Radio
  • Dakota Fanning Short Film
  • Snorbert Pinata Video
    • The Evolution of Snorbert
  • Photography